UK based Apparel Brand launched in India by Reliance Brands
For the launch of its 2nd Store in Mumbai, SuperDry had organized a launch event the promotion was to drive footfalls to the store where a purchase was rewarded with 2 passes to the event.
Hyper Local Advertising: The primary objective was to drive footfalls to the two stores in Mumbai where the passes were being distributed. We cut a geo-fence around the two malls where the stores were housed and mobile based hyper-local advertising campaign. The banners announced the event and a landing page gave the details of the event – the users could also seek directions to the nearest store to them based on their current location.
Delivered over 1% click through rate on the banner and high (25%) post click engagement on the landing page
Yoose – Hyperlocal Ad Network
HTML5 for landing Page