Strategy and Planning
Search Marketing
Social Media
Creative & Technology
Media Planning and Buying
Mobile Marketing











WE ARE EXPERTS IN…

Strategy and Planning

From now to next.

Strategy and planning sits at the centre of creating connected brands. We define and architect solutions to client’s problems using a holistic approach to digital communications. We provide the frameworks and inspiration to create a brand digital footprint that helps brands stay connected with its audience.

Strategy & Planning Services

Strategy & Planning Services
We offer a full range of strategy and planning services to help you connect with your customers. From evaluating a brand’s core strengths and weaknesses, to understanding customer journeys and identifying how your audiences engage, we can determine the goals and tactics for your specific campaign.

• Consumer Insight
• Communications Planning
• Digital Strategy
• Program & Campaign Strategy
• Cross-Channel Integration

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SEO

Searching for results? You’ll find them here.

Search engine optimisation is about being visible. We are entering a complex new era where users search for content across a multitude of devices and the connections they make through social networks are key to both finding, and evaluating that content. It’s critical to have a comprehensive natural search strategy that utilises search engines and digital promotions to position your content in front of potential customers as well as influencers within their social circles.

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Social Media

Forget small talk. Let’s build relationships.

Social media is more than just an engagement tool. With our combination of analytics, relevant content planning and search expertise, we ensure our clients’ brands create and participate in authentic conversations on an ongoing basis.

Content Strategy

Using analytics, market research and insights we find out where your customers are, what they’re saying, how they behave and what they want from a branded relationship. We then analyse the conversations to provide actionable insights and strategic content recommendations across multiple channels and platforms.

Content Planning

Content you create and distribute should be based on what your audience wants. We think that cross-platform content and campaign calendars are an important tool for managing content efforts. We then measure what’s worked, and what hasn’t, to ensure our efforts are reaching your objectives while adapting the strategy where necessary.

Marketing in Real Time

To succeed in social media marketing, brands need to be both publishers and participants. Branded content needs to be appealing and distributed to consumers where and when they want it. Real-time marketing strategies must be adaptive and informed by ongoing insights into consumer behaviour in order to optimise programmes and capitalise on new opportunities.

Content Production

Our content producers manage the production and development of branded content in the form of videos, blog posts, tweets and more. We use audience insights to help your brand participate in authentic conversations to increase visibility and meet your marketing objectives.

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Creative & Technology

Experiences amplified by technology.

A connected brand is not only visible and useful, but usable and engaging. We plan and create engaging experiences for customers, tapping into their needs and desires.

Understanding Audiences and Influencers
Great creative that is informed leads to measurable results. You have to understand your customers in order to create captivating experiences that get noticed, used and valued. We create connected, creative strategies with an informed view of customers’ digital habits and needs that help us bring brands to life with relevant, compelling and informative storytelling.

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Media Planning and Buying

Making media work better, together.

Delivering on Objectives

Successful online media planning is about getting the right people to notice you with the right message at the right time. Our digital media planning and buying team identify how, when and where to reach consumers to deliver on our clients’ KPIs and objectives.

Media Planning & Buying

We combine Paid Search, Display Media and Affiliate specialists into one, collaborative team, allowing us to advise clients on the right media budget allocation for optimum results. This also allows us to effectively use search data analysis to identify individuals with intent to buy and then speak to them as they move around the web.

An Integrated Approach

Digital media planning and media buying encompasses a constantly evolving environment of bought, earned and owned media. We integrate all digital channels and measure cross-channel influences, both on and offline, to become more efficient and capable of editing, adding or cancelling a campaign in order to meet our clients objectives.

Our goal is to produce optimum results. Using our proprietary technologies and third-party ad servers, we deliver and track programs to optimise and drive results. Together, these tools offer ongoing insights, flexible reporting and campaign forecasting so clients get the most out of their online media spend.

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Mobile Marketing

In-hand is top of the mind

 

India proves a unique mobile market where latest smart phones and operating systems exist in parallel with feature phones and older operating systems. We posses the capability to deliver solutions that will work in both these co-existing worlds.

Mobile today has become more than a communication device it is seen as a window to opportunity, a companion and confidant. Consumer behaviour on mobile lends itself to hyper local advertising solutions and geo targeting capability that deliver an engaged audience at unmatched scale.

Tree Communications shares strategic alliances with YOOSE the world’s leading Hyper Local Marketing Ad Network for the Indian market.

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