#KadakDardKaKadakJawaab
Kadak Dard needs a Kadak Jawaab’! In this campaign extension Zandu Ultra Power Balm brings back the ‘pain demon/devil’ inflicting severe pain on multiple people in different contexts. Transformed into super powers thanks to the balm, they get the power to defeat the pain devil and vanquish pain.
DIGITAL FILMS
A series of AI generated films depicting people engaged in different professions and activities and suffering from severe pain in different parts of their bodies.
SURROUND CONTENT
Static posts with evocative copy highlighted the kinds of severe pain suffered through various activities.
Results
Video views
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Average Monthly Reach
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Average Engagement %
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ROI
A higher-than-expected acceptance of products both offline and online