#KadakDardKaJawaabKadakBalm
When you suffer from strong pain what does it feel like? Someone beating drums on your head, our body pinned down with heavy weights or the sharp pain in your back as if it were being cut with a saw! Using the devil as a personification to strong pain the communication aimed to use these insights of the feeling strong pain and bringing out Zandu Ultra Power Balm as the effective solution., thus reinforcing the brand positioning Kadak Dard ka Jawaab Kadak Balm.
DIGITAL FILMS
In the films, the devil symbolizes intense pain. Each film delves into the sensation of pain in different parts of the body.
SURROUND CONTENT
GIFs and static posts were incorporated to convey the brand message, reaching diverse target audiences across various locations and genders.
Results
Video views
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Average Monthly Reach
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Average Engagement %
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ROI
A higher-than-expected acceptance of products both offline and online