#ZanduRoll-OnTensionGone
GenZ, Memes, Stickers, and WhatsApp-based conversations. A case study using laughter therapy by Zandu Roll-On as a way of reducing tension among students.
SURROUND CONTENT
GIFs and static posts were incorporated to convey the brand message, reaching diverse target audiences across various locations and genders.
Results
Video views
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Average Monthly Reach
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ROI
A higher-than-expected acceptance of products both offline and online