Aashima Mall in Bhopal, India needed a relook at its communication strategy both from the B to B and B to C perspective. The Mall was re-vamping itself and Tree was assigned the creative responsibilities.
The strategy needed to be local at the same time have a global perspective. Tree gave exactly that. We crafted the positioning statement “Global Andaaz, Bhopali Mizaaz” in-keeping with the spirit and tradition of Bhoplai’s alongwith their global modern aspirations.
All B to B and B to C communications followed the flavour of the positioning across Mainstream, Digital and In-Mall Communications.