Ace B-school wanted to be regarded as a synonymous of the premier B-school in India. We went about the task using the insight that, ‘success of the students insures the success of the B-School’.
This was followed by creating a brand identity for them lead by the positioning statement of ‘placing you first’ and all aspects of the identity including the logo showcased the element of human touch. This school identity was blended into website design as well as the academy interiors to maintain the collateral. The student centric mentality that was evident from the school’s identity ensured the trust of prospective students.