Housefull was a brand that was operating in the VFM furniture retail space. The brand was struggling in the face of cutthroat competition from other players and desperately in need of a facelift to create costumer trust, increase footfalls and create brand loyalty.
The biggest challenge in front of us was to establish trust and believability in the brand despite its low cost.
To effectively communicate the USP of the brand to its T.G., the tagline of ‘Har din Fayda’ was chosen as the brand positioning.
A visual grid was established for the brand that was adapted across all forms of brand communications, from ad campaigns to in-store POS.
To establish trust and believability in the brand, the testimonial route was chosen in the print campaign.
To ensure increase of footfalls, a startageic brand calendar was developed with enough activities planned to ensure customer interest during lean periods.