To inform dentists about IVC and generate leads for 4 of the modules
Implantology, though rising in popularity, has very few courses which comprehensively cover the spectrum of procedures and varied aspects in this specialized field of dentistry.
The solution lay in building a community of dentists in India by targeting them on Facebook and engaging them with quality content in the field of implantology. Also simultaneously running sponsored ads and stamp ads on Facebook, with the added parameter of the geography in which the module is being organized.
Built a community of 35,000+ dentists in India and generated high quality leads of dentists interested in the basic and advanced modules. Impregnate the Facebook community with weekly posts of content buckets of procedures, coverage of the courses, testimonials and armamentarium, constantly delivering a weekly engagement of more than 8%
Relevant audience engaged with high quality content, coupled with optimization of the ad campaigns, led to the reduction of cost of leads by 30% over 6 months.